Clients are searching for an architect. You’re not there.
Why your firm doesn’t show up on Google or in AI answers, and what fixes it.
Someone planning a renovation searches. Google answers first.
Above the links, an AI Overview names a few firms. For a lot of people, that answer is the whole search.
80%+
of Google searches with an AI Overview end without a click.
People click a regular result in 8% of them and a link in the overview itself in 1%. Without an overview, 15% click.
Source: Pew Research Center, July 2025It doesn’t name you. Neither does ChatGPT.
AI assistants recommend the firms they can find clear, consistent facts about. Your site is further down the page, where few people look.
It’s rarely only the website.
An incomplete Google profile, details that don’t match across Houzz, Yelp, and Maps, a portfolio that doesn’t say what you design or where, and nothing an AI can quote.
We fix it. You show up.
We fix your Google profile, your listings, and your site, so Google and AI assistants name your firm when clients search.
Most firms don’t need a new website. They need their online presence fixed.
Don’t pay until you show up.
We agree on the searches that matter to your firm up front. You pay once your firm shows up for them on Google and in AI answers.
More on answer engine optimizationFind out what’s hiding you.
Seven quick questions. We’ll look up how you show up today and tell you what we’d fix.
Question 1 of 7
Are you a principal at the firm?
Questions, answered.
- Why doesn’t my architecture firm show up on Google?
- Usually because Google can’t tell clearly what you design, where you work, and that past clients were happy. The common causes are an incomplete or unverified Google Business Profile, the wrong business category, a name, address, and phone that differ across Houzz, Yelp, and directories, a portfolio site without pages for each type of project and neighborhood, and few recent reviews.
- Why doesn’t ChatGPT or Google’s AI Overview mention my firm?
- AI assistants recommend firms they can find consistent, specific facts about. If your details conflict across listings, or your site shows images without saying what you design, where, and for whom, an assistant has nothing reliable to quote, so it names another firm.
- Do I need a new website to show up on Google?
- Most of the time, no. Your Google Business Profile and your listings often matter as much as the site for local searches, and most site problems can be fixed on the site you already have: project and service pages with real text, structured data, and faster loading on phones.
- What is AEO?
- AEO, answer engine optimization, is making your firm easy for AI assistants and AI search results to find, understand, and quote. It builds on SEO: consistent facts about the firm across the web, and pages that answer real questions directly.
- What does “don’t pay until you show up” mean?
- Before any work starts, we agree with you on the searches that matter to your firm. We fix your profile, listings, and site. You pay when your firm appears for those searches on Google and in AI answers.